Sana, 25, fashion designer & CEO at Sana Hashmat Couture: “As a native New Yorker, I’ve been exposed to vast cultural backgrounds and my experiences, either personally or professionally (working on Wall Street after college) have definitely set the tone(s) to many of my designs. I think even though life can be restricted sometimes, creativity cannot be confined. For example, we were taught in Marketing that ‘sex sells’… I want to prove that you don’t need 'sex' to deceive or lure the consumer into buying your products. My motto is 'GEM from am to pm'. Graceful. Elegant. Modest. I want woman (and men) to embrace their natural beauty without having to exploit it- so they can accentuate their individuality without compromising it. Isn’t that what being an American is really all about? Embracing your individuality?”